Comments on: An Entirely Different Campaign

By: John Cline

John Cline — Thu, 08 Nov 2007 23:37:01 +0000

Unscripted??? I’ll believe it when I see it.

By: Bret

Bret — Thu, 08 Nov 2007 02:31:29 +0000

Cheryl,

Touche.

By: Cheryl

Cheryl — Wed, 07 Nov 2007 15:39:30 +0000

But maybe that’s the point. Most people believe they will be together forever –but they can’t without the Gospel. Perhaps that’s why the church pushes it so much –so people will say “Of course I’ll be with my family…wait…won’t I?” That raises the questions; the Church then holds the answers.

By: Don

Don — Wed, 07 Nov 2007 01:03:04 +0000

Bret,

You’re right most of my christian friends don’t find the idea of being a family after death a new or unique to us. The just assume they’ll be in the same kind of relationships there as here. Most haven’t even thought thru the until death do us part deal.

By: Bret

Bret — Tue, 06 Nov 2007 23:03:50 +0000

Nick,

I think you’re right about how much we use “Families Can Be Together Forever.” That may have been revolutionary decades or even a century ago but most Christians I’ve come to know pretty much believe they’ll be with their families forever, despite “till death do you part.” You could do a whole other thread on some of our antiquarian perceptions of what doctrines are most cherished an/or hated by mainstream Christians.

By: berrykat

berrykat — Tue, 06 Nov 2007 22:40:56 +0000

How do you embed the video on your blog…I’m not very computer savy,

By: Matt W.

Matt W. — Tue, 06 Nov 2007 21:08:53 +0000

They can also track calls based on phone number used for requesting a BOM etc.

The man in charge of advertising for the chruch did a fireside for the high priests last year and said some of the suggested ads were things like “Trusth Restored: God has a Body” etc. I wonder if those type of ads are still in the works. The main purpose of the campaign is to talk about those things that are unique to mormonism.

By: Nick Literski

Nick Literski — Tue, 06 Nov 2007 18:46:32 +0000

They can track increased traffic at mormon.com, Don, as well as what results those hits generate in terms of missionary requests, etc.

By: Don

Don — Tue, 06 Nov 2007 17:48:45 +0000

I find the ads compelling and interesting but what about measurable follow-up? Many of the latest commercials offered free videos or a free BofM. You could measure the results with the number of freebies delivered by the missionaries and you could count the number of converts from that. These are feel good commercials, image commercials, maybe they’ll produce results maybe they won’t how will we tell?

I’m surprised the “brethern” agreed to these considering the result oriented church we belong to.

By: Nick Literski

Nick Literski — Tue, 06 Nov 2007 17:46:35 +0000

Of course, that’s the point, isn’t it? Surely they want to reach people of different temperments. I’m the guy who gets cynical when people sob uncontrollably the moment they reach the podium in F/T meeting, so the woman’s manner spoke more to me.