And I agree, Randall, what you had developed for the Church WAS ahead of its time and is arguably more ownable than the current logo (the difference between the two is actually a pretty good symbol of the Church’s relationship with Correlation).]]>
In the 90s, I was in my own design firm and was contacted regarding my interest in contributing to the design of a new Church logo. However I was way too invested in my original effort and argued against changing it. Needless to say, that conversation didn’t go any further.
At the Sunstone Symposium last year I presented “Branding Mormonism: the evolution since the 70s” which generated the Salt Lake Tribune article mentioned above. Although I know Adrian Pulfer, I only spoke with McRay Magleby regarding the new logo. He claimed the order of creative contribution was 1) Magleby 2) Pulfer 3) Hoefler. I don’t really know — I can only speak definitively about the first logo. I believe the Sunstone Foundation recorded my presentation and makes it available if interested.
Happy to answer anything that I know.
– Randall Smith, modern8.com]]>