My wife and I own a bridal store. We felt there was a need to provide modest (Temple Ready) dresses for the LDS girls in the area. Fortunately for us through wise counsel we opened with a full line of styles, modest making up only about 20%. The majority of our gowns are strapless.
This year when we went to the Bridal Market in Las Vegas we again noticed that some of the dresses were getting lower and lower in the back and the front. Several dresses were open and split down the front past the bust. Some prom dresses were also split up the leg to within a couple inches of the waist.
When we received a package of bridesmaids dresses (you have to buy the whole package) there were two dresses like those described above. They are both sitting in our back room, my wife said "I won’t have dresses like that in our store." I agree with her.
The question is where do we are Mormons draw the line in business? If we would have opened with modest dresses only, we would have been out of business very quickly. By providing non-modest dresses we can stay in business and still provide modest dresses for those who need them. If styles continue to get less modest, exposing more and more, where do we draw the line….or do we?
We are closed on Sunday. David’s Bridal – our biggest competitor is open. Should we open to compete?
Our movie theater in Utah is closed on Sunday, all the other theaters are open. Should we open to compete? The other theaters show all the "R" rated movies. We have shown 4 in the last 3 years and all of them failed miserably. The "market" made that choice for me…no "R" rated movies.
Is that the criteria for making these business choices….let the market decide? That appears to be the case for Marriott, Alberston, Steve Young, and others. Do we offer the very "sexy" dresses so we can stay open and offer the modest to the LDS? Do we open on Sundays so we can stay open, or sell more and offer a bigger selection of modest dresses? Should we serve coffe and wine in the resturants we own?
Should we be in any business that causes us to break the commandments? Should we be in any business where we offer goods and or services that tempts/causes others to break the commandments? Where do YOU draw the line?