The Obvious Next Step In Blogging: Product Placement!

Rusty - January 5, 2006

You knew it was coming. The writing has been on the cyber-wall for months now. TV shows and movies have been doing it for years. It’s inevitable.

Product placement is coming to a blog near you.

To better reach the increasingly-evasive yet highly-coveted blogger demographic corporations will soon enter their world. This will occur not through blog writing (they’ve already tried this and perpetually failed), but through the placement of links to their products in the midst of the writing. Unlike traditional banner ads, Google ads and pop-up ads, the readers will be drawn in and convinced of the legitimacy of the product by more subliminal means.

The Great Secret is that blogging is now the most efficient form of word-of-mouth advertising (the most effective type of advertising). Corporations will pay bloggers to mention their products amidst rants about President Bush, the minutia of their job, or why same-sex marriage is of the devil. Couched between sentences decrying coffee and alcohol, suddenly Snapple is looking pretty good!

Of course, you don’t have to be persuaded by such tactics. Take me for an example… advertising doesn’t work on me, never has. Only the gullible would believe claims made by money-hungry corporations and only the money-hungry would take money to make claims for the corporations.

Now, if you’ll let me get back to work I have a direct mail piece to design.

10 Comments »

  1. Too funny, Rusty. You made me spew a delicious and refreshing mouthful of Diet Coke with Lime all over my 32 inch plasma screen from Dell. Good thing I had the Quicker-Picker-Upper handy.

    Comment by NFlanders — January 5, 2006 @ 4:18 am

  2. :Insert cash register noise here:

    Comment by NFlanders — January 5, 2006 @ 4:19 am

  3. Dang! I thought I was doing this already by talking about my $1.00 theater in Orem Utah at the University Mall and our bridal store that specializes in modest dresses.

    Now you are opening things up to a whole new level.

    Ned, you need a Kleenex for the nose and face, and don’t forget the Listerine and Crest to freshen that breath back up.

    Comment by don — January 5, 2006 @ 1:27 pm

  4. So, we have permission now?

    My setting of the Articles of Faith may be purchased here:

    http://www.mormonartistsgroup.com/mag/AofF/index.html

    Comment by D. Fletcher — January 5, 2006 @ 2:02 pm

  5. Do pagans still leave their used Trojans in Provo apartment parking lots to let Joe and Molly Mormons know somebody’s roommate is getting some?

    Comment by Steve EM — January 5, 2006 @ 3:34 pm

  6. Steve Em, is that Steve Evans? Are you back? I hope?

    Comment by annegb — January 5, 2006 @ 10:11 pm

  7. This is obviously nothing more than a pathetic, self-serving attempt to win the 2006 Niblet for most links in a single post.

    Comment by Julie in Austin — January 6, 2006 @ 4:01 pm

  8. Julie, you weren’t supposed to peek at next years ballot!

    Comment by Rusty — January 6, 2006 @ 11:20 pm

  9. Well, couldn’t we sneak some chocolate somewhere into this conversation, say, like maybe manufacturing my cool idea of Bloggersnackle Bars. Sounds like it should have krispies in the chocolate, at least in one version. Yum. M* logo bars, T&S, ect. Good thing there’s no ‘naccle blog entitled something like Teasing & Appeasing. That’d NOT abbreviate nicely . . . but it’d probably make a yummy choco-logo Bloggersnackle Bar. And, as a bonus, the marketing dept. would have an easy time of it as all the men would go for that one first . . . leaving the more delicious logo-bars for us women. Hee!

    Comment by Sarebear — January 7, 2006 @ 2:42 am

  10. Yhanks you5a4b57a17bb64c44d9631c2e8b5173dd

    Comment by http://www.freewebs.com/free-music-mp3-download/music.htm — December 11, 2007 @ 2:57 am

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