To better reach the increasingly-evasive yet highly-coveted blogger demographic corporations will soon enter their world. This will occur not through blog writing (they’ve already tried this and perpetually failed), but through the placement of links to their products in the midst of the writing. Unlike traditional banner ads, Google ads and pop-up ads, the readers will be drawn in and convinced of the legitimacy of the product by more subliminal means.
The Great Secret is that blogging is now the most efficient form of word-of-mouth advertising (the most effective type of advertising). Corporations will pay bloggers to mention their products amidst rants about President Bush, the minutia of their job, or why same-sex marriage is of the devil. Couched between sentences decrying coffee and alcohol, suddenly Snapple is looking pretty good!
Of course, you don’t have to be persuaded by such tactics. Take me for an example… advertising doesn’t work on me, never has. Only the gullible would believe claims made by money-hungry corporations and only the money-hungry would take money to make claims for the corporations.