One of my advertising clients is a local LDS bookstore owner who has asked that I place his TV spots on programming that would appeal to Mormons. This is a simple request, but one that proves a little more difficult here in the midwest. Other than the periodic BYU or U of U football game on ESPN, it is somewhat a challenge.
I have a tool called Showseeker that lets me punch in a date range, market, and keyword, and then perform a search. So I typed in “Mormons”, just to see what would come up. Here’s what’s on:
Friday 10/13, 9am (CST) and 3pm (CST) on A&E.
City Confidential–A Utah Mormon opens fire after police seize his ranch and evict the polygamists living there.
Tuesday 10/31, 3pm (CST) on Discovery Channel.
“Mother Accused”–A Mormon couple is charged with shaken baby syndrome.
Sunday 10/8, 8am (CST) on Biography Channel.
“The Real West”–Mountain Meadows Massacre–Mormons try to cover up the murders of 128 pioneers in southern Utah.
The programming has been like this for the entire year. I have not found one program that portrays Mormons in a positive light. Why is this, and more improtantly, what does this mean?